Analytics & Results

My objective of the marketing campaign was to increase engagement by leveraging trending audio and interactive content. Due to low budget, I aimed to generate impressions completely organically.

Strategy

• Researching trends and adapting them to the brand’s niche.

• Utilising content pillars to ensure a balance of diverse content.

• Hashtag optimisation, particularly utilising the 3x3 strategy (what your product or service is, who it is for, and what problem it solves).

Effectiveness and Next Steps

The strategy I used proved to be very effective, increasing the companies online engagement, however growth was not consistent due to the volume of content that has been released. This has limited our online growth, so moving forward we will focus on consistency. Working alongside my studies is challenging, but I will be using software such as Hootsuite to better organise my work and ensure more frequent social media activity.